September 30, 2025 — Cuetec Cues, a global leader in performance-driven cue technology, is proud to announce the addition of Venezuela’s rising pool star Jesus Atencio to its roster of professional players and brand ambassadors.
Known for his raw talent, relentless work ethic, and creative instincts, Atencio has quickly emerged as one of the sport’s most exciting young stars. His dynamic style and dedication to improvement have led to standout performances on the international stage. Recent strong finishes at the U.S. Open and Florida Open have cemented his status as a true contender among the world’s best.
“We are thrilled to welcome Jesus to the Cuetec team,” said Cuetec Brand Manager Brett Garson. “He represents everything we value in a player: passion, character, and a constant drive to get better every day. With our equipment and his talent paired together, we believe his best is still ahead.”
From humble beginnings in Venezuela to competing under the game’s brightest lights, Atencio’s rise is a true testament to discipline and self-belief. His journey aligns perfectly with Cuetec’s mission: unlocking player potential through innovation, precision engineering, and performance-focused design.
“I’ve always believed in working hard and focusing on the fundamentals,” said Atencio. “Joining a brand like Cuetec that shares that mindset—and backs it up with the best technology—is truly an honor. I’m excited to keep growing and represent Cuetec to the fullest every time I unpack my cues.”
With Atencio on board, Cuetec reaffirms its dedication to empowering the next generation of players through innovation, passion, and purpose. The journey continues, and Cuetec is proud to be a part of Jesus’s next chapter.